The Mission
Interform Manufacturing, a specialist in vacuum forming and manufacturing solutions, turned to BBI Brandboost for help improving the performance of their Google PPC activity and increasing the number of quality enquiries.
After assessing campaigns and reviewing outcomes, we felt that to better highlight their technical and creative capabilities, a broader marketing approach was required – one that could tell the story behind their projects rather than rely solely on ads.
The Work
We quickly pivoted from a PPC only approach to a tailored social media campaign. Using our flexible packages, we created a plan that would highlight Interform’s expertise across their LinkedIn company page and the personal profiles of their leadership team.
Our content calendar included:
- Project showcases bringing to life the scale and complexity of Interform’s manufacturing work.
- Service features that clarified their capabilities in key sectors.
- Company updates that highlighted the sectors they work in.
To create truly authentic content, we visited Interform’s site to gather details directly from their team. By understanding the stories behind each project, we could craft LinkedIn posts, articles and case studies that were accurate, professional and compelling.
The Outcome
The new strategy increased engagement on social channels and brought a stronger flow of enquiries. LinkedIn in particular became a showcase for Interform’s capabilities, while regular updates kept their brand top of mind for decision makers and existing clients. The client valued how quickly we adapted our approach and how the content output reflected their professionalism.