The Mission
Studio Sowow is a creative production company renowned for its imaginative installations and attention to visual detail. They approached BBI Brandboost for support with their Google PPC activity, aiming to increase visibility and generate a higher level of enquiries.
However, it soon became clear that PPC alone was not the most effective way to showcase the visual strength of Sowow’s work, and that a more creative route was needed to truly connect with their audience.
The Work
Our flexible marketing packages meant we could adapt quickly. After analysing results, we recommended moving budget and effort into social media, where Sowow’s work could be displayed at its best. We built a strategy around LinkedIn and Instagram, with a mix of content types:
- Case studies that highlighted standout projects from concept to delivery.
- Service posts to remind audiences of Sowow’s capabilities.
- Industry commentary to position them as a thought leader.
- News updates to keep their community engaged.
We also provided hands on support for major projects. When Sowow wanted to share behind the scenes insights, our team visited their offices to capture footage, photography and take interviews. This gave us the raw material to craft compelling stories across multiple channels.
The Outcome
The shift to social media unlocked a steady stream of enquiries, with LinkedIn in particular proving a strong driver for B2B connections. Instagram built brand recognition, allowing Sowow’s projects to be seen in the right creative circles. The team were delighted with the adaptability of our approach and the breadth of content created.