SEO Recovery Case Study

Website Visibility

Increased visibility for
a growing company

Increasing VisibilityWith SEO

Web services by BBIThe Mission

A growing business approached us with a pressing problem. Their WordPress website, developed by a third-party agency, had no visibility in search engines. Despite having launched several months prior, the site wasn’t appearing in Google search results. This was even the case for branded terms.

The client needed the issue resolved quickly and professionally to avoid missing further opportunities, and reached out to us for help.

The Work

Surefire screenshotWe conducted a full SEO audit and identified several critical technical issues preventing the site from being indexed by Google. These included incorrectly configured settings in the CMS, missing Meta data, and problems with the site's robots.txt file and sitemap.

Rather than patching over the cracks, we rebuilt the website with clean code, improved structure, and proper search engine signals, ensuring it met modern SEO best practices. Our work also included performance enhancements and the implementation of Google Search Console and Analytics to track progress accurately.

The Outcome

Once the new site went live, indexing by Google began within days.

Within a few weeks, the client was ranking on the first page for a number of their priority keywords. This included previously unlisted branded terms.

The improvement in visibility quickly translated into an increase in relevant enquiries and a stronger online presence, and SEO work continued across the website to enhance their visibility. 

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