Google’s Matt Cutts believes searches on mobiles may exceed desktop queries worldwide by the end of this year and US advertisers are predicted to increase their search ad spending by 83% in 2014.

The relevance of this information to your business depends on where your markets are globally and target behaviour within those markets. Also, people tend to search on desktops or mobiles depending on circumstances and time of the day.

Google supports cross-platform marketing and high quality user experience across all devices and responsive website design (RWD) is the best way to present web content on desktops and mobiles alike. The increase in Google mobile search queries emphasises its value. High quality RWD is not a compromise but an exciting, creative and robust solution that ticks all the boxes for business.

By Andrew Libra