After learning our client's goals online and gaining a good understanding of the seasonal nature of their business, we recommended AWTM take a digital marketing programme based on our flexible Brandboost Credits formula. This would allow us to undertake differing levels of activity depending on the client's seasonal requirements, while providing a consistent level of expenditure.
Since starting the digital marketing programme for AWTM, we have increased their exposure in the competitive consumer travel marketplace. We have supported the company by generating social media engagement and by undertaking and implementing on-page content and Meta data actions to improve the organic SEO of the AWTM website. Focused pay-per-click advertising has been used to enhance visibility online. The attractive nature of AWTM’s business has also created opportunities for video animations and interactive concepts to enhance AWTM’s online presentation.