Website Redesign Case Study

Improved navigation generates higher quality leads.

Relay Technical Transport specialises in the collection, storage, transport, delivery and installation of high value bulky electronic equipment that is vulnerable to damage and requires infinite skill and care in handling. Typical consignments range from photocopiers and MFPs to medical scanners and laboratory equipment. They operate both within the UK and overseas.

Being a long-standing client of BBI, we were the natural choice for undertaking a major redesign of the Relay website. As well as the need for refreshing and updating the site design and content, it was essential to ensure that the website generated higher quality leads relating more closely to the types of project that the company excels in.

Relay is an expertly managed and well-resourced logistics operation dealing with certain categories of consignment, so enquiries about general haulage are of no value. The redesigned website therefore needed to prioritise targeted traffic.

The redesigned Relay website describes the range of the company’s services and the quality of their expertise and resources with far more accuracy and impact than their previous site. The leads generated by the new site have greatly improved because it responds effectively to given search terms, so visitors can find exactly what they are looking for.

With over 40 years in transport and logistics, Relay now has a website that presents its international experience and continual investment in supply chain innovations to very good effect.   

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