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Every company and organisation requires an individual approach to the design of its website or sites, consistent with the products and services it provides, its corporate branding and the objectives to which it is committed. There will also be influences that affect website design from the industry sector in which the website is positioned.

A website design agency therefore needs to be aware of the characteristics and conventions that govern content and presentation in differing vertical markets. This takes research, perception and above all experience to flatten out the learning curve.

This is not a recipe for conformity or lack of innovation. It may well be that a website owner may wish to bend the rules in order to stand out from the crowd, but you have to know what the rules are in order to do so.

So as well as the creative and technical prerequisites of all quality website development, including responsive web design, excellent content, SEO and ease of navigation, there are further skills and knowledge required for projects in specific vertical markets.

BBI Brandboost has been working in website design, hosting and management, applications development and online marketing since the first days of the internet and we are the UK’s leading specialists in using the DNN open source platform. To share our experience, we have produced a series of articles covering website design for specific vertical market sectors and also additional demands required by multinational projects.

These are titled:

For further information, or to discuss website design and development in your particular marketplace, contact BBI Brandboost on 01494 452600, by email or via the Live Chat function on our website.

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